Search Engine Optimization 101
1. site structure
2. Link relationships
4. Information Design
5. Code cleanup – Keep it simple – CSS styles, etc
6. Traffic and Popularity
Blogs, PodCasts, etc.,
check it out … It is a great video.
As I watched and read thru' the transcript – I think (just my opinion) #6 and #3 go hand in hand. I recently read a book about blogging – Naked Conversations – where I noticed many such examples of driving traffic – well let me phrase it properly – it is the content that drives the traffic. Also as I read and understood, one shouldn't be concerned about the traffic – because if you have the right content and if it is authentic, it pulls the audience towards the site. Of course, it still needs to get the initial visibility but then the retention aspect should be stable with great content.
If you haven't read the book – try reading this book as well.